Marketing your fund

Your fund is being set up and you are now ready to go and see potential investors, with the serious intention of getting them to invest with you.

But you want to make sure that you do this, in the United Kingdom, in compliance with the relevant rules.

While there is leeway during the pre-marketing stage and when there is no fund documentation, at some point you will go over the line from unregulated pre-marketing to regulated marketing. It’s at this stage that you need to be sure that you always act in line with the legal and regulatory framework in the United Kingdom.

Below, we set out some of the issues you need to consider, looking at FCA permissions, financial promotion rules and the AIFMD.